Logos are the heart of a company's identity and when well executed, embody, the brand's personality and core values. Successful logos stem from a solid understanding of the business and people behind the brand as well as the target audience, market and
competitors within that market.
Armed with this knowledge, we can visually
represent the brand, reflecting it's personality and emotionally connecting it with the target audience. This strength of connection allows the target to be reassured, confident and in time, fosters brand recognition and loyalty.
Brand Identity extends beyond a great logo and should permeate into your website, email marketing, stationary, business cards and packaging. Every piece of marketing should have the same "DNA" running through it, look well judged and clearly from a single source. Brand identity is often about the smallest details, including colour pallette and styling across typography, photography and the general design.